The interwebs have gone nuts last night / this morning with the news that my old nemesis, Pie Face has fallen on it's sword and appointed administrators.
Reactions on that iconic bellweather of our time, Facebook, has ranged from anger to disbelief, to unbridled joy (OK, the unbridled joy was mostly from me).
SMH Article HERE
Far be it from me to gloat about this sad collapse, and in all honesty my heart goes out to the poor franchisees and their many employees who are facing unemployment and financial difficulty just before Christmas; but notwithstanding that, it just goes to show that you don't fuck with The Pieologist... BWAAAAHAHAHAHAHAHHAAAA!!!
Pieologist: Pie Face Embroiled in New Scandal
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| *Image may or may not be the actual Pieologist. |
My opinion is that this just goes to show it doesn't matter how slick the marketing machine is, if you have a poor product and try to charge people the earth for it, at some point there's a fair chance you'll come unstuck.
But I'm sure the founders, Wayne and Betty, who scribbled out the idea for Pie Face on a couple of napkins in a diner just over a decade ago, will have a few million stashed away somewhere that they can fall back on....unlike the franchisees who have probably done their dough (boom boom). At least if Pie Face doesn't manage to trade their way out (it is voluntary administration, after all), they can always go back to investment banking. Which probably wouldn't be a bad thing for everyone.